This is an opportunity for influencers to remember that “influencing” the decisions of others is at the core of what we do, so it is vitally important that we watch out for those that want to co-opt our pages to exploit our followers. We can’t prevent these people from trying to hurt and exploit others, but we can limit their reach by not endorsing them.
There is no denying sustainability has become a buzzword in the fashion industry. These days, almost every fashion house and clothing brand has some sort of page on their website vaguely outlining what “efforts” they have made to become “transparent” and “sustainable” in the modern world. However, for the majority of these brands, the information stops there or only tip-toes past the line leaving consumers to believe, “well - they at least mentioned the illustrious buzzword, so all must be good, right?” And unfortunately, the answer is normally no.
